Brand style guide for a feline superhero film release.

We developed the tween style guide for Warner Bros. film Catwoman. The project entailed interpreting film property assets for the retail product market focused on tween girls, a primary target customer at retail.

The content developed reflects the two main themes of the storyline as well as the title character’s personality traits. The style guide delivered trend right concepts for successful licensing programs that would take the property beyond standard film release tie-ins. Based on key features of the film, we developed themes, color palettes, art elements, icons, patterns and product examples.


Style Guide
Graphics & Art