Beatrix Potter

Designing a garden fresh look for a literary classic.

Beatrix Potter’s Peter Rabbit — a children’s classic which continues to delight each new generation that encounters it — needed an updated look for it’s US licensing program. We developed a fresh fashion forward approach for the brand while maintaining the richness and charm of this perennial garden classic. In addition to developing color palettes and trend boards, we created an assortment of new art elements, patterns, borders and product concepts for several disctint themes. The new style guide introduced licensees to a broad range of fresh creative possibilities for the brand.


Style Guide