Gillette Oral Care

Bringing a whole new perspective to the design of a simple everyday item. Gillette — responding to the success of their kids toothbrush collections expanding in the market through fun, trend driven and licensed kids toothbrushes — asked us to explore how they could take a similar approach to pump up the fun for the … Read More

Anne of Green Gables

Lifestyles program inspired by a magical setting and a bold female character. Sullivan Entertainment, an award winning international media company based in Toronto, produces and distributes family-friendly mini-series, documentaries and movies, many ranking among Canada’s highest rated shows. They came to us to develop a comprehensive licensing approach for their premiere property, Anne of Green … Read More

Beatrix Potter

Designing a garden fresh look for a literary classic. Beatrix Potter’s Peter Rabbit — a children’s classic which continues to delight each new generation that encounters it — needed an updated look for it’s US licensing program. We developed a fresh fashion forward approach for the brand while maintaining the richness and charm of this … Read More

Power Stylz

A stylish new approach for Oral-B CrossAction power. P&G asked us to develop a new take on their power toothbrush line that would add an element of style to the product. We introduced a lifestyles approach for oral care products. Taking a note from fashion, home furnishing, and accessories trends, we delivered a fresh blast … Read More

Marvel Classic

Bringing vintage Avengers bedding to grown-up fans. Marvel wanted to offer it’s adult fans bedding that featured it’s classic superheroes. We designed a variety of collections that were manufactured by JFranco, a leading licensee in the home furnishings category. This lifestyle approach we developed for a vintage Avenger’s collection was sold at retail by ThinkGeek. … Read More


Brand style guide for a feline superhero film release. We developed the tween style guide for Warner Bros. film Catwoman. The project entailed interpreting film property assets for the retail product market focused on tween girls, a primary target customer at retail.


Bringing a beloved plush toy brand to apparel and lifestyles markets. Known worldwide for its top quality, super soft and huggable plush designs, GUND is the US leader in soft toy manufacture. To help the company expand on it’s brand equity, we worked with them to define and develop the babyGUND Lifestyles program extending the … Read More

Blue’s Clues

Interpreting a ground breaking television property from Nick Jr. for the licensed product retail market. Nickelodeon’s award winning animated series, Blue’s Clues, established a unique new visual style and invited Nick’s youngest viewers to play-along and think-along. We consulted with Nickelodeon’s directors of licensing and creative development on how to adapt the show’s rich visual … Read More

Britney Spears

Fashion and accessories strategy for a celebrity icon. When Britney Spears, whom Forbes had ranked as the world’s most powerful celebrity, wanted to expand her entertainment brand to the retail product market, her organization hired Brand Sense Partners. Brand Sense Partners brought us on board to develop the concept for a Britney Spears fashion and … Read More

Cheerios Kids

Developing a charming and playful brand extension based on the favorite snack of toddlers. Cheerios is one of General Mills most valued brands and the number one snack food for toddlers. When General Mills decided to license Cheerios for the children’s retail product market, we were asked to develop the licensing concept and style guide. … Read More