Defining a new fitness concept to recycle calories into support for good causes. Personal trainer, Colette Seger, came to us to help define the brand for a new fitness concept. Her plan — to establish a non-profit organization who’s mission is to turn calories spent in personal training sessions into funds for good causes. Our … Read More


Designing a new oral care concept for young guys. In developing a new concept for Procter & Gamble — an oral care product line for young men — the goal was to keep the fun going after you’ve outgrown the kid stuff. The project included identity design and naming, as well as developing trend direction … Read More


Personal care products with fun and flair specially designed for tween girls. This project for Gillette entailed brand development for a new line of personal care products for tween girls. Taking a cue from the broad success of accessory products for this customer, we adapted the concept for a fun approach for younger consumers who … Read More